For independent businesses who are fully booked in person but invisible online
Fully booked IRL.Invisible online?
Let's close that gap.
I'm Ambs. I help brilliant independent businesses across the Midlands and beyond get the online presence their reputation deserves.
Know you want to chat? Book your free discovery call
Made for independent businesses
Farm shops, florists, delis, makers, holiday lets and family businesses passed down the generations. You're not a chain, and your socials shouldn't look like one.
Gaining you the online recognition you bloody deserve.
Your reputation's sorted. Your Instagram isn't.
Fully booked, word-of-mouth busy, a reputation that speaks for itself. But your Instagram? Hasn't been touched since someone's birthday post in March.
Your website copy still says "new for 2022", and deep down you know your independent business is missing out on the recognition, press and reach it actually deserves.
That's where I come in. I bridge the gap between what you've built and how the world sees it online. I'm not here to make you go viral or turn you into a full-time content creator. I'm here to make sure your online presence finally matches your real-life reputation.
Sound like you? Drop me a DM and let's natter.
How I can help your business
Every package is bespoke to your independent business, so think of these as a starting point. Tap one to find out more.
Not sure if it's right for you?
No stress. Tell me a bit about your business and I'll be honest about whether we're a fit. No pressure, no hard sell.
Hey, I'm Ambs!
Designer, qualified teacher and social media manager, living in Derbyshire with a Yeti full of squash never far away. I grew up mainly in Kuwait, have lived and worked across six countries, and started DSM after watching brilliant independent shops close with nothing online to fall back on.
How I work
Educator, not just a marketer. You'll always know what I'm doing with your socials and why.
- People first. Health and wellbeing come first, yours and mine.
- No BS, ever. No vanity metrics or "go viral" promises.
- On this ride together. Part of your team, not another supplier.
- Clear boundaries. So we both know exactly where we stand.
Questions I get asked a lot
Why don't you post in the first month?
Month 1 is when I build your strategy, set up your shared Google Drive and create your first month of content, so every post has a purpose. Here's what happens in month 1.
How long before I see results?
Posting starts in month 2, once I've properly got to know your business. Most independent businesses start to feel the difference within the first few months, and real momentum builds over the 6 month minimum. I'll always be honest about what's realistic... no overnight-viral promises here.
Do I need to be on camera?
Nope. We can build your content around your products, your space and your team. If you'd like to show up more, I'll help you get comfortable at your own pace.
What if I don't like a post?
Every post is ready for your approval 2 weeks before it goes live, with a round of tweaks included. Nothing goes out without your say-so.
Do you work outside Derbyshire?
Absolutely. I work with independent businesses across the Midlands, the UK and beyond. Content Days are in person, with travel expenses for anything over 30 minutes each way.
Which platforms do you cover?
Authority covers 1 main platform, crossposted where it makes sense. We'll pick the one where your customers actually hang out.
Am I tied in forever?
There's a 6 month minimum so we've got time to do things properly. After that it renews in 6 month periods, and either of us can give 30 days' notice not to renew.
Do you work with anyone else?
If we get on, and we share the same values, then yup! I'm not here for everyone... I'm here for the right ones. Farm shop, florist, tattoo studio or something I've never heard of, if you care about doing things properly, let's chat.
Got a question that's not here? DM me.