Privacy policy
The short, plain-English version of how I look after your information. Last updated 10 November 2026.
Who I am
D'Essential Social Media is run by me, Amber Newton (Ambs), a sole trader based in Derbyshire, UK. I'm responsible for any personal information you share with me. You can reach me any time at hello@dessentialsocialmedia.com.
What I collect
- Enquiry form: your name, business name, email, social media links, your answers about your business, and your signature.
- Waitlists: your name, email, Instagram handle (if you give it) and which waitlist(s) you've joined.
- Free self-audit: your answers and score, plus your email if you choose to share it.
- Booking a call: your name, email and anything you choose to add when you book a call through Google Calendar.
- Messages: anything you send me by Instagram DM, Facebook or email.
This website doesn't use cookies or tracking of its own.
Why I use it
Only to reply to you, talk about working together, and, if we do, to deliver the work. That's it. I never sell your information, and I won't add you to a mailing list without asking first.
If you join a waitlist, I'll only email you about the offer(s) you picked, like when spaces open. You can ask to come off any waitlist at any time, and I'll remove you straight away.
Under UK GDPR, I use your information because you've asked me to get in touch (taking steps before a contract), because it's needed to deliver our contract, or because you've given consent, which you can withdraw at any time.
Where it's kept
Your information is stored securely in my Google Drive, and is handled by the trusted tools I use to run my business:
- Tally (my enquiry form, waitlists and free audit)
- Google Calendar (call bookings)
- Google Workspace (email and file storage)
- Netlify (which hosts this website)
Some of these tools may store information outside the UK, with the appropriate safeguards in place.
How long I keep it
If we don't end up working together, I delete your enquiry within 12 months. Waitlist details are deleted once that offer launches and you've had your heads-up, or as soon as you ask to come off it. If we do, I keep what I need for as long as we work together, plus anything I legally have to hold onto for tax records afterwards.
Your rights
You can ask me to see, correct or delete the information I hold about you, or ask me to stop using it. Just drop me an email and I'll sort it within a month. If you're ever unhappy with how I've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.
Any questions? Email me, I'm a human, not a legal robot.
